Description
Print advertisement created by McCann, Israel for PAM, within the category: Food.
Less oil in the pan, less oil in the food.
V.P Creative: Shahar Filer
Creative Director: Tal Moravkin
Art Director: Assaf Levy
Copywriters: Ido Ben Dor, Tal Manor
Photographer: Menachem Reiss
"Less oil in the pan, less oil in the food." – sorry guys, but sponge tells something absolutely opposite?
Or maybe i'm not catching something important in this ad.
anyhow – this typography is absolutely inadmissible
Well, the sponge is the food, if you don't want an oil-soaked floppy burger, don't put as much oil in the pan.
I think it's a brilliant visual, just not for selling oil.
Is that a pumic stone ? Took me a little bit over 4 seconds to get. Good idea, bad visual.
Think. Then think again.
Weird ad. Doest seem like an ad for PAM...
what the product is all about.
so the insight is that food is like sponge and hence it absobs all the oil you put in...so what does PAM does......
Hmmmmm
so the insight is that food is like sponge and hence it absorbs all the oil you put in...so what does PAM does......
Hmmmmm
sponge gets all the oil thats a fact, so...
Manhattan, USA. 1902
Memo 0001:
McCann Erickson team please remove any Comic Sans and Brush Script Fonts from any computer.
Att. Alfred Erickson
Food is like a sponge the more oil you put the more oil it absorbs....its clever but maybe too cleaver....the type style i must agree kills it.
groovy baby!
the food absorbs the oil?
life is a playground
I find it hard to sell a cooking product that makes the food look horrible.
The concept is good, but the sponge/food idea not.
Latest Collections
