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Herbie

Campaign
Agency Network: 
Published/Aired: 
May 2011
Like
43
Views
7213
Pacifico:  Herbie

Description

Print advertisement created by IPP, Peru for Pacifico, within the category: Professional Services.

Caption

If you car doesn't drive alone, call us. Replacement driver: 01 415-1515

Advertising School: Peruvian Institute of Advertisement, Lima, Peru
Copywriter: Oscar Muñante
Illustrator: Rudy Camones
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Highest Rated

Billoughsby's picture

Thanks nerio.

Billoughsby
Activity Score 5154
Art Director |

That's it.

jackmancer2017's picture

Not to sure about the copy (I mean, what is it trying to say?), but I love the art. This is somethin' I could hang up the walls, love it ;p

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
nerio's picture

the whole campaign is referring to cars that drive themselves.. this one is herbie the love bug.. the others are knight rider and transformers

nerio
Activity Score 166
Web Designer/Developer
Billoughsby's picture

Thanks nerio.

Billoughsby
Activity Score 5154
Art Director |

That's it.

kleenex's picture

Yeah, just throw out the copy and hang up.

kleenex
Activity Score 58793
Web Designer/Developer
ace85le's picture

i think it's a little too subtle. maybe it's just me.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

YJ's picture

Dude, will you PLEASE STOP POSTING THE EXACT SAME THING ON EVERY PAGE OF A CAMPAIGN! Once is enough, unless you have something different to say about a particular piece. You are not really offering anything to the community.

YJ
Activity Score 376
Art Director
AdsWriter 2504's picture

Nice.

AdsWriter 2504
Activity Score 78
Copywriter at Instituto Peruano de Publicidad
Manoma's picture

Not so easy because the reference is pretty old,
But very nice DA...

Manoma
Activity Score 1108
Copywriter
smokinjoe's picture

i get it, but yeah, i agree, copy needs a little work.

smokinjoe
Activity Score 8
Art Director
atb2005's picture

Complete and total failure... unless you are targeting a very very specific market which can't be the case here.

atb2005
Activity Score 13557
Billoughsby's picture

Wow atb. I feel less harsh all of a sudden. ;)

This series is obscure and inside-joke in the flashy way most young designers love and pride themselves on. He's proven his ability to pull off something as clever as it is obscure, and I'd say let him revel in his moment and get this sort of thing out of his system before he goes to work in a land ruled by style guides and mediocre functionaries -- clients -- who are frustrated art directors.

Billoughsby
Activity Score 5154
Art Director |

That's it.

RelicDelic's picture

How many people can recognise that number as Herbie's? Not many I reckon. Fail.

RelicDelic
Activity Score 7
Copywriter at TBWA\Paling Walters
bathsheba's picture

There is no living person on earth that would click that this is Herbie without seeing the other two ads in the series. Interesting idea but think the line needs work.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
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