The concept behind this campaign is that Pacifico is for those people who truly Live Life Anchors Up. These are the people who follow their own compass and carve their own paths. And when you carve your own path you end up in places where not a lot of people go. So Pacifico put some OOH messaging in those out of the way places and the messaging isn’t targeted to the masses, it’s out targeting our people. OOH billboards were strategically placed in Newport, VA, Copper Harbor, MI, Crescent City, CA and Adirondack Park, NY.
This professional campaign titled 'Live Life Anchors Up' was published in United States in February, 2019. It was created for the brand: Pacifico, by ad agency: Cramer-Krasselt. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 5 years ago.
Advertising Agency: Cramer-Krasselt, Chicago, USA
Creative Director: Bill Dow
Art Directors: Betsy Agosta, David Vaca
Copywriter: Chris Reynolds, Tom Kraters Jr.