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Floor Plan of Homeless

Agency Network: 
Published/Aired: 
April 2019
Nochlezhka: Floor Plan of Homeless
Nochlezhka: Floor Plan of Homeless
Nochlezhka: Floor Plan of Homeless
Nochlezhka Print Ad - Floor Plan of Homeless
Nochlezhka Print Ad - Floor Plan of Homeless
Nochlezhka Print Ad - Floor Plan of Homeless

Description

Forced life on the street - the most burning social problem in Russia, and specifically, the city of St. Petersburg. This campaign is designed to draw attention to it and uses familiar to every St. Petersburg citizen images of typical courtyards-wells.

Print advertisement created by Kollegi, Russia for Nochlezhka, within the category: Public Interest, NGO.

Advertising Agency: Kollegi, Saint Petersburg, Russia
Creative Director: Vyacheslav Nabokov
Art Director: Pavel Alekseev
Graphic Designer: Stanislav Stankovskiy
Account Director: Artem Bakhtin, Oksana Puzikova
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