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Polar bear

Campaign
Agency Network: 
Published/Aired: 
March 2010
Neenah:  Polar bear

Description

Print advertisement created by Y&R, United Arab Emirates for Neenah, within the category: Media.

Caption

Died 06/12/09 of complications arising from old age.
The most carbon conscious paper company on Earth.

Advertising Agency: Y&R Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Komal Bedi Sohal
Senior Account Director: Nadine Ghossoub
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grafikaholic's picture

Cool notion! A great way to give the sounding warnings to mankind!

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grafikaholic
Activity Score 23
Public Relations
Lizaad's picture

Good

Lizaad
Activity Score 146
Art Director at Verdant Zeal
talkingisfree's picture

I like the approach and the style, but I'm not sure it works good.

talkingisfree
Activity Score 2712
Art Director
Phil Lestino's picture

Dead polar bear ...died of complications arising from old age....sad......now where can I buy some paper that would stop him living long enough to get complications?

Phil Lestino
Activity Score 1682
WaZoo's picture

I thought weed was outlawed in Dubai?

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Kiroux's picture

Mmmm, this ad could have been good, I understand that by buying their paper you can help the environment and thereby help nature run its course without interference. But if someone just browses through it and isn't concentrating, they would assume that the seal died because of global warming and the overindulgence of humans. It doesn't effectively give the message ... the meaning should be immediate.

Kiroux
Activity Score 35
UNISA
CUTIEPIE's picture

I think ur kindda being redundant here, the ad is trying to get us to use this paper to save the earth, why? cause one way or another, by global warming or pollution or WHATEVER, planet is dying. Any way its kindda long rout to get to the point!

CUTIEPIE
Activity Score 347
ZaboZaboZabo's picture

No good.

ZaboZaboZabo
Activity Score 593
Art Director
Tommy G.'s picture

Ok, showing a dead (and cute) animal is true and fake at the same time. Close from our vision but still far from scientific facts.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
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