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Wrong color, 3

Campaign
Agency Network: 
Published/Aired: 
October 2009
MXM:  Wrong color, 3

Description

Print advertisement created by RGA, Brazil for MXM, within the category: Professional Services.

Caption

The wrong color changes everything.

Advertising Agency: RGA Comunicacão, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
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Highest Rated

bobby666's picture

taken ahead nicely

bobby666
Activity Score 1462
RMG Connect, India
Guest's picture

this is the only one i understand. Well done.

Guest
Guest's picture

this will upset fans big time

Guest
bobby666's picture

taken ahead nicely

bobby666
Activity Score 1462
RMG Connect, India
Just Copy's picture

Good campaign but should´ve used other things, not only soccer logos. And a few weeks earlier I was a campaign also about paints and the line said "the colour matters" with a different execution that was far better. I think it was from lowe bull of south africa but not so sure.

Just Copy
Activity Score 56
Copywriter at Puromate advertising
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