Society is taking action against the COVID-19 pandemic. Mundial Supermarket, as a leading brand in Rio de Janeiro, should do their part too. We turned the cover of the 400,000 Supermercados Mundial flyers into an action that promotes good attitudes. Instead of stamping offers on the cover booklet as usual, we created a new cover to be pull out and then posted in common areas of buildings and condominiums, and thus turning into a list of people willing to help their neighbours in a risk group. 400k supermarket flyers distributed. No extra investment at all. +48% increase on social media engagement. Thousands of impacted people.
Print advertisement created by 3AW Brasil, Brazil for Mundial, within the categories: Public Interest, NGO, Retail Services.