Survival Collection, 1

Campaign
Agency Network: 
Published/Aired: 
February 2010
Motz:  Survival Collection, 1

Description

To show how important the homeless paper Motz ist to the Berlin homeless, we cut a coat from the paper. Romano, Mandy, Kersten and Bernd depend on the homeless paper motz- especially in Berlin winter. They write, produce or sell it. So they can earn a little money to afford shelter and warm food. So buy the paper whereever you see it.

Print advertisement created by Glow, Germany for Motz, within the category: Media.

Caption

motz warms
The berlin homeless magazine

Advertising Agency: glow Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Carmen Gebhardt
Copywriter / Illustrator: Anthony Cliff
Photographer: Stefan Brockmann
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Highest Rated

Mandark's picture

there a 4 executions with the same idea, and the same coat. and i don;t understand what they want to say. is it a campaing? is it one of those nespapers that are sold by homless people at the traffic light? and theyu get some of the money for themselves? i don-t know...somebody explain

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Mandark's picture

there a 4 executions with the same idea, and the same coat. and i don;t understand what they want to say. is it a campaing? is it one of those nespapers that are sold by homless people at the traffic light? and theyu get some of the money for themselves? i don-t know...somebody explain

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

kagzmainah's picture

wow, making money off of the homeless, how noble!

kagzmainah
Activity Score 629
Graphic Designer
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