Motz is the most popular magazine for homeless people in the German capital. For the campaign, international known top designers created coats made of the motz newspaper. At a press conference homeless people presented them to the public to gain attention for their situation, especially in the winter months.
This professional campaign titled 'Blush Lingerie, Mongrels in Common, Liebig, Firma' was published in Germany in January, 2013. It was created for the brand: Motz, by ad agency: Glow. This Ambient medium campaign is related to the Media industry and contains 4 media assets. It was submitted about 10 years ago.
Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Franziska Knöpfel
Graphic: Janet Kofler
Account Managers: Nikolai Knabner, Fabian Ulrich
PR Manager: Helena Feuerbach
Photographer: Benjamin Rein