Don't cut a dream
Description
www.mettiamocilatesta.it is a web-based campaign promoted by Milc against the decrease of advertising investments during the economic crisis.
Print advertisement created by Milc, Italy for Mettiamocilatesta.it, within the category: Professional Services.
Creativity is that extra bit of magic that can turn communication into a dream.
And there is no crisis that can justify the killing of a dream.
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
wow, this would scare a few kids!
I feel like somthings missing, but i dont know what - great job though.
I just don't see Santa as being a good analogy for dreams....he's more about faith. I can see him being an example of a great marketing tool, if that's the magic they are talking about. Anyways, it would have been cool to see Santa's eyes open up when you go to their site.
OMG, to strong..
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No comment... do you have to do this to justify the copy ?
Simple ideas are the best !
Very strange, nothing for germany...
Scary for childrens. But good image work.
I wouldn't try whatever they were on, while making this. Bad trip.
Is it just me? or it has very mixed signals there?
what is this? magic??? why its repeating?.
Sick!
Ohh sh** ..
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
It looks fake and very explicit.
They won't win any prize with this ad.
Over the top. Sorry. No one messes with Santa.
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