Don't cut a dream

Agency Network: 
Published/Aired: 
December 2009
Mettiamocilatesta.it:  Don't cut a dream
Mettiamocilatesta.it Print Ad -  Don't cut a dream

Description

www.mettiamocilatesta.it is a web-based campaign promoted by Milc against the decrease of advertising investments during the economic crisis.

Print advertisement created by Milc, Italy for Mettiamocilatesta.it, within the category: Professional Services.

Caption

Creativity is that extra bit of magic that can turn communication into a dream.
And there is no crisis that can justify the killing of a dream.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
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Highest Rated

silvi's picture

Now, this is killing the magic.

silvi
Activity Score 4134
Copywriter
J Designer's picture

wow, this would scare a few kids!
I feel like somthings missing, but i dont know what - great job though.

J Designer
Activity Score 2416
Graphic Designer at Click Clack
bad astronaut's picture

I just don't see Santa as being a good analogy for dreams....he's more about faith. I can see him being an example of a great marketing tool, if that's the magic they are talking about. Anyways, it would have been cool to see Santa's eyes open up when you go to their site.

bad astronaut
Activity Score 528
mikeelrapido's picture

OMG, to strong..

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

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maxcomuni's picture

NOOOOOOO!!!!!!!!!!!!!!!

maxcomuni
Activity Score 62
Reality Check's picture

You'll find it either icky or inspirational.

Reality Check
Activity Score 2487
john doe's picture

tasteless

john doe
Activity Score 1569
Art Director
Super Muhtar's picture

one day, Tarantino visited us. Then...

Super Muhtar
Activity Score 261
silvi's picture

Now, this is killing the magic.

silvi
Activity Score 4134
Copywriter
sagi7ario's picture

Saw IV. Tasteless is a euphemism.

sagi7ario
Activity Score 42
Art Director
Hibon's picture

No comment... do you have to do this to justify the copy ?

Hibon
Activity Score 3666

Simple ideas are the best !

CreativeGOD's picture

Santa's head got chopped off, nice going.

CreativeGOD
Activity Score 54
issue's picture

Very strange, nothing for germany...

issue
Activity Score 4
Art Director at BBDO Proximity Düsseldorf
Manoj Potnis's picture

Scary for childrens. But good image work.

Manoj Potnis
Activity Score 24
Network Advertising Private Limited
satrianee's picture

I wouldn't try whatever they were on, while making this. Bad trip.

Is it just me? or it has very mixed signals there?

satrianee
Activity Score 3734
binunk's picture

ridiculous*^@

binunk
Activity Score 214
Graphic Designer at Art Director
binunk's picture

ridiculous*^@

binunk
Activity Score 214
Graphic Designer at Art Director
binunk's picture

ridiculous*^@

binunk
Activity Score 214
Graphic Designer at Art Director
binunk's picture

ridiculous*^@

binunk
Activity Score 214
Graphic Designer at Art Director
binunk's picture

OHHH!

binunk
Activity Score 214
Graphic Designer at Art Director
binunk's picture

what is this? magic??? why its repeating?.

binunk
Activity Score 214
Graphic Designer at Art Director
Marlus Lau's picture

Sick!

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
binunk's picture

what?

binunk
Activity Score 214
Graphic Designer at Art Director
mgriff21's picture

Ohh sh** ..

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Tommy G.'s picture

It looks fake and very explicit.
They won't win any prize with this ad.

Tommy G.
Activity Score 883
Graphic Designer at Job seeking
Bob08's picture

That's not the way to cut dreams.
That one cuts only heads.

Bob08
Activity Score 743
Chris Draper's picture

GARBAGE!

Chris Draper
Activity Score 14
Art Director at Brazil
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