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Published/Aired: 
November 2009
McDonald's:  Wi-Fries
McDonald's Print Ad -  Wi-Fries

Description

Print advertisement created by DDB, Australia for McDonald's, within the category: Food.

Caption

love free wi-fi

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Head: Adam Rose
Art Director: Matt Knapp
Copywriter: John Downing
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Prof's picture

love?

what did i miss?

was it too much to ask to just put "free wi fi"?

the minimalism would have made the ad okayish...but that love just screwed it up for me.

Prof
Activity Score 1449
Copywriter |

Quite really.

LeeHarvey's picture

Wiseguy

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

I'd say it's probably part of the "I'm lovin' it" global campaign dude. You know, client mandatories and all that. Seeing this is most likely an actual ad from an actual brief. I guess that might make things slightly confusing around here though.

Guest
Guest's picture

Shouldn't it say 'free wi-fry!'

Guest
dthlb72's picture

Not Bad also

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Migzter13's picture

isn't it because McDonald's rolling copy theme these days is 'I'm Loving It?' I guess they're trying to be consistent.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Im on my way now to go get myself a Big Mac Meal. Thanks for the Inspiration

Guest
alexander_bickov's picture

Simply and beautiful idea

alexander_bickov
Activity Score 3279
Guest's picture

It shows that McDonald's fries are slack.

Guest
Andrea Afeltra's picture

Mmmmm nice but, I don't know why there's the love word

Andrea Afeltra
Activity Score 96
Art Director
Guest's picture

Sorry guys.
This was done 3 years ago by R.Treviño & Asoc. Monterrey, México.
www.rtrevino.com

Guest
ivan's picture
ivan
Creative Director at Ads of the World
silvi's picture

Nowadays Every places has free wi fi . That´s not a benefit to me.

silvi
Activity Score 4172
Copywriter
art.vs.commerce's picture

not everywhere in australia has free wifi. It's a benefit to me.

art.vs.commerce
Activity Score 566
Art Director
Guest's picture

then dont go there.

Guest
Guest's picture

I will use this frequently on my McBook Pro. Hahahahahahahahahaha [deep breath] ahahahahahahahahahahahahaha. *Slaps self in the face. Jumps into a puddle*

Guest
federo's picture

NO PLEASE, NO

federo
Activity Score 781
advertising agency
victor_oliveira's picture

2x

victor_oliveira
Activity Score 7
Art Director
Guest's picture

i saw the same in mexico 3 years ago

Guest
jonybeta's picture

No se como reaccionar ante este aviso, es decir, no se si es un clásico en la comunicación de MD o un recurso que ya usaron mucho... no solo ellos, aclaro.

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Guest's picture

Only Mac.

Guest
Guest's picture

Simple, basic, solid art direction. Feels like I've seen this a million times however. Nice work.

Guest
art.vs.commerce's picture

Lovin' it

art.vs.commerce
Activity Score 566
Art Director
frcxshw's picture

Nice.

frcxshw
Activity Score 87
USA
ellenna's picture

nice~

ellenna
Activity Score 3
Copywriter
ace85le's picture

simple and nice minimalism, but why can't they just use "I'm lovin' free wi-fi" to keep the consistency?

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

picktokyo's picture

too much a scam to me

picktokyo
Activity Score 1404
Copywriter at JWT
CopyRight's picture

simple and gets the point across

CopyRight
Activity Score 713
chemunoz's picture

again? shame on u guys, i think i have it in a advertising book from school years :S

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

chemunoz's picture

again? shame on u guys, i think i have it in a advertising book from school years :S

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

Guest's picture

i worked on mcdonald's for over 2 years and we did get briefs like this so i doubt it's "scam". however, it is too bad that it was done 3 years ago and in the same art direction. but then again, it only seems natural to use the red background when it's so iconic. I wouldn't be surprised if the team never saw the ad from Mexico. I certainly never did.

Guest
chitra's picture

nothing !!

chitra
Activity Score 69
Creative Director at New Delhi
samuel rivera's picture

sencillo pero bueno me gusta funciona

samuel rivera
Activity Score 5
Art Director
kylestebbins's picture

not a bad ad.

kylestebbins
Activity Score 77
Videographer at Roundscapes, LLC
munirgee's picture

could be more better...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture

This is a direct copy. All they did was translate the copy.

Guest
Guest's picture

COPIA, aca se hizo hace tiempo. Treviño & Asociados de Monterrey, México

Guest
Guest's picture

Its a cut and paste. How could this get up when it was done 4 years ago. Shame.

Guest
ouali yassine's picture

it's really simple and it gives a really strong concept

ouali yassine
Activity Score 8
Graphic Designer
ouali yassine's picture

it's really simple and it gives a really strong concept

ouali yassine
Activity Score 8
Graphic Designer
dooodleslove's picture

Just commenting on creatives alone. Congratulations. As undergrads with notebooks, my peers and I are ideally your target audience. We get the message at first glance and we like the ad. Cheers!

dooodleslove
Activity Score 12
Wee Kim Wee School of Communication & Information, Nanyang Technological University of Singapore
joelapompe's picture

I'm lovin'it but... done, sorry guys :
http://www.joelapompe.net/2009/11/09/doubleshare/

joelapompe
Activity Score 3913
Guest's picture

loved the comment on joelapompe: the suits paid 2 times for the same idea

Guest
Ahmed Bahaa's picture

love it, nice

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Migzter13's picture

paparapapa! I'm Loving it.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

willy wonka's picture

Nice

willy wonka
Activity Score 137
work
pulchinela's picture

no

pulchinela
Activity Score 1175
benjadlvega's picture

such a great execution and concept. it makes you wanna go grab some McD. you get it instantly and it's a great and strong visual, simplistic at its finest

benjadlvega
Activity Score 6
innovadesigner's picture

relly interesting,

innovadesigner
Activity Score 6
Graphic Designer
adlogic.india's picture

hungry kya?

adlogic.india
Activity Score 55
Graphic Designer at hyderabad-india
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