When gamers play a game they spend hours immersed in this world. So much so that taking a break and going out to get food can seem impossible. So, McDonald’s created their first ever campaign strictly for gamers to promote their McDelivery service. Showing gamers that with McDelivery they’re Never AFK (Away From Keyboard). The visuals demonstrate that whatever door they’re at in their game, we’ll deliver tasty McDonald’s food to their door, at home.
Print advertisement created by DDB, Czechia for McDonald's, within the category: Food.
Creative Lead: Darko Silajdžić
Chief Creative Officer: Radouane Hadj Moussa
Creative Director: Gert Laubscher
Copywriter: Simona Luteránová
Art Director: Chloé Vomscheid
Illustrator: Tomáš Müller
Agency Producer: David Havel
Business Director: Nikola Bochová
Account Manager: Jakub Škabrada