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Veggieburger

Campaign
Agency Network: 
Published/Aired: 
July 2010
McDonald's:  Veggieburger

Description

Print advertisement created by Neue Lgk, Germany for McDonald's, within the category: Food.

Caption

New: The Veggieburger

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JeffGreenhouse's picture

Wow, now I really want meat. This ad was well intentioned, but it just feels bizarre.

JeffGreenhouse
Activity Score 310
Guest's picture

idiot...

Guest
ichan's picture

whottt?

ichan
Activity Score 80
Guest's picture

Awesome! :-)

Guest
Draper's picture

Awesome! :-)

Draper
Activity Score 183
Creative Director
jackmancer2017's picture

Geeeeeeeeez.

jackmancer2017
Publiz's picture

Berrrk, ugly print !

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

Reality Check's picture

If you're a vegetarian, add two stars; if not, subtract two.

Reality Check
Activity Score 2549
mikeelrapido's picture

Funny..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

As a vegetarian, I don't want to be reminded of the fact your core product is meat.

Guest
gbl's picture

cool idea, bad art.

gbl
Activity Score 451
Copy
anxiezhe's picture

lovely

anxiezhe
Activity Score 26
Copywriter at 上海 |

come on,idea!

nepstein's picture

Out of all the reasons for going veg, most vegetarians cite animal welfare as the most important issue. That being said, making your veg-friendly products look like animals is probably not the best idea.

nepstein
Activity Score 197
Parsons School of Design
velle's picture

what i was thinking

velle
Activity Score 1550
Copywriter
Guest's picture

digital agencys shouldn't try print.

Guest
Guest's picture

Why? Arrogant.

Guest
AssassinX's picture

This approach is not new. However I think this could draw a lot of veggies' attention. Not bad.

AssassinX
Activity Score 1329
Guest's picture

That's sick

Guest
Guest's picture

i dont think vegetarians want anything to do with meat!!

Guest
Corbeen's picture

if some one is a veggie why do u draw a cow to him.

Corbeen
Activity Score 1095
Guest's picture

You all talk about veggies as if they had fobia to the animals. Pfff! This is a juck!! Even Veggies understand the juck

Guest
Guest's picture

I mean, veggies arn't gonna cry when they see this

Guest
Luis Maram's picture

This is weird... it´s the same idea of the Greenpeace campaign about genetically modified food. Just for the reflexion.
http://blog.luismaram.com/2009/12/22/alimentos-geneticamente-modificad...

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

velle's picture

LOL, nice signature line. :)

um, dont think the idea is the same at all for the greenpeace ad - that one's saying genetically modified vegetables have hidden side effects that may or may not be fatal.

velle
Activity Score 1550
Copywriter
Cube's picture

Bad all around.

Cube
Activity Score 458
Adaddicted's picture

Should this be here??

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Good idea, bad Art Direction

Guest
Guest's picture

Very nice!

Guest
Guest's picture

Surely the vegimal should be eating a piece of meat, rather than lettuce.

Guest
Guest's picture

This is not the same final Art from the Campaign. Who changed the proportions and added the ugly grey frame???
The Headline is also gone... :(

Guest
Guest's picture

This is an interesting example of perspective by incongruity. If McDonald's was trying to make veggie burgers appetizing to their target audience (vegetarians), perhaps they should reconsider the idea of arranging the vegetables in the shape of a cow..

Guest
Guest's picture

I think McDonalds didnt want to reach the target group of vegetarians.
The idea was to say: "There arent only unhealthy meat products at McDonalds.
Try the veggie product... it tastes as good as meat!"

Right?

Guest
velle's picture

why would they even want to point out how unhealthy their meat products are?

velle
Activity Score 1550
Copywriter
Guest's picture

useless dumb ad

Guest
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