Agency Network: 
Published/Aired: 
August 2009
McDonald's:  Traps
McDonald's Print Ad -  Traps

Description

Print advertisement created by Cossette, United States for McDonald's, within the category: Food.

Caption

It's McLobster season.

Advertising Agency: Cossette Atlantic, USA
Creative Director: Bruce Whelan
Art Directors: Trina Tucker, Jessica Tipping
Copywriter: Alayna Miller
Production: Beverley Gallant
Photographers: James Ingram, Jive Photographic
Location: Shaun Clarke
Post production: Jive Photographic
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Highest Rated

Guest's picture

i wouldn't trust the golden arches to cook a lobster for me. at all.

Guest
RAM KATE's picture

They have missed their most famous logo or their mascot at the bottom right side.Otherwise it would have made a good copy.

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

Guest's picture

It's cool they can get away without putting their logo.

Guest
alexander_bickov's picture

Nice idea

alexander_bickov
Activity Score 3281
calvinslogic's picture

well....i guess the logo is in the trap!

calvinslogic
Activity Score 23
Other
Guest's picture

i wouldn't trust the golden arches to cook a lobster for me. at all.

Guest
A stranger abroad's picture

McDs serve lobster? Or did someone notice the traps look like 'M's and went hmmmm....

A stranger abroad
Activity Score 427
Copywriter at Singapore
Grace Bastien's picture

Agree. Logo is definitely missing.
I was wondering if it indeed was a McDonald's ad.

Grace Bastien
Pccs's picture

Hi, well dont you think, that this ad could actually be used against mcdonalds, due to animal cruelty, you know with the trap thing going on, people may not want to know how their food is captured, but how good it tastes.

Pccs
Activity Score 210
Graphic Designer
Pccs's picture

also, transforming the logo into a deadly object like a trap, could deliver a negative message and it would go against the good brand image that every company wants.

Pccs
Activity Score 210
Graphic Designer
mmackinven's picture

I think your thinking too much about it, people fish/catch things to eat every day, it's a way of survival.

That aside, who on earth would buy lobster/crayfish from macca's? Honeslty...

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

maranca82's picture

I agree with mmackinven. This is not meant to be deep. All this ad is saying is that McDonalds has fresh lobster, which, coincidentally, I'm not buying.

Including the logo is overkill. It's like telling a joke, then explaining the joke.

maranca82
Activity Score 422
Copywriter
A stranger abroad's picture

Do they have fresh lobster? Or some processed thing they call 'Fillet-o-lobster' or something? I kind of doubt the former. I even doubt the latter, though there are local variations in menu. You don't get a quarter pounder here for instance, but you can get a double fillet-o-fish with wasabi. But lobster?

Ignoring that, this is another okay ad, using the now familiar technique of 'finding' the arches in something related to the offer. Not bad. Not great.

An extra logo would not help.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Arkadiusz's picture

THER IS A LOGO - bows of both cages form it :)

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

maranca82's picture

Yeah pretty sure everyone got that. Was just saying another logo in the corner wasn't necessary like some people were saying.

maranca82
Activity Score 422
Copywriter
Guest's picture

Fresh. Like a lobster.

Guest
everartz's picture

normal ad...

everartz
Activity Score 7613
Art Director |

| everartz |

creativegodown's picture

superb

creativegodown
Activity Score 250
AmOgodzzz's picture

I knew this was a Mcdonald's ad before i even clicked on it. It's subtle but doesn't get lost because the photo is simple and not very busy. Also a brilliant idea. Very clever.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

see through an eye of a layman... there is no logo..media is all in vain

Guest
Guest's picture

McDonald's in Maine have sold lobster rolls in the summer for years and it is fresh real lobster. I don't care for their lobster rolls, plenty of other places do it much better for around the same price. That ad was almost certainly for the Maine or Northeastern US market and lobster traps are a common sight here.

By the way, lobster traps aren't "deadly" they are made specifically to bring the lobsters out of the water alive and unharmed. Partly so those which aren't legal size can be thrown back in the water but mostly because lobster are best shipped alive.

Guest
Guest's picture

McLobster is served in Atlantic Canada (where this ad is run) and does contain fresh lobster meat. Absence of logo speaks volumes to the brand power of this chain.

Guest
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