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Tomato CV

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by FP7, United Arab Emirates for McDonald's, within the category: Food.

Advertising Agency: FP7 McCann, Dubai, UAE
Creative Director: Georges El Hoyek
Art Directors: Cesar Bautista, Paola Mounla, Javaid Siddiqui
Copywriter: Kamlesh Shankar
Account Directors: Firos Malaydan, Mazen Sous
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morse's picture

This is the cleanest art direction and works the best.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JeffGreenhouse's picture

I agree. Out of the campaign, this is the most attractive and feels the most polished. The red and yellow tones in the desk layout help tie it in with the McDonald's logo.

JeffGreenhouse
Activity Score 310
Guest's picture

Didn't anyone notice that the text is wrong? The end of sentence "I should be served..." is right at the bottom end, "between 1C...".

#FAIL

Guest
Guest's picture
Guest
Guest's picture

This is outrageous!

Guest
Guest's picture

the hole idea is just that McD only hire the best qualities ... i think it's kinda cute direction for such a brand .. the art direction could've been better

Guest
Chris.S's picture

Well Done ZorZi !

Chris.S
Activity Score 33
Art Director |

©

Cogito ergo sum

Guest's picture

nice work

Guest
Guest's picture

the idea is not bad, but has been done before (http://1.bp.blogspot.com/_4bfUINXSkhY/S17edPXI7ZI/AAAAAAAABmk/Rw-3tEL-...) but this agency does that alot. the art direction and retouching are not great and the copy mistake is just stupid.

Guest
faysal121's picture

very nice work and i know javaid siddiqui he is brilliant....

faysal121
Activity Score 37
Creative Director at Advertising
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