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Pass

Campaign
Agency Network: 
Published/Aired: 
July 2009
McDonald's:  Pass
McDonald's Print Ad -  Pass

Also From This Campaign 2

Description

This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!

Print advertisement created by Euro RSCG, France for McDonald's, within the category: Food.

Advertising Agency: BETC EURO RSCG
Responsables agence: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Directeur de création: Stéphane Xiberras
Directeur artistique: Jean-Michel Alirol
Assistant DA: Pierre Boutin
Concepteur-rédacteur: Dominique Marchand
Achat d’Art: Stéphanie Giordano
Photographe: Felix Larher
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Guest's picture

I dont get these ads?

Guest
ivan's picture

I added an explanatory description: This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!

I should've done this from the beginning.

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

Why is she so sad if she passed?

Guest
jorj's picture

the same concept (come as you are) is done in lebanon for crepaway, 5 years ago.
http://www.crepaway.com/downloads/caur/crying-girl.jpg

jorj
Activity Score 638
Art Director at Senior Art Director
Guest's picture

Me neither, are we stupid ?

Guest
Guest's picture

nor I...

Guest
firebug's picture

wt is that

firebug
Activity Score 1113
creativegodown's picture

stupid. nonsense.

creativegodown
Activity Score 252
just write's picture

no this is also fail

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

Come as you are. It's a Nirvana song, isn't it?

Guest
jorj's picture

yes it is

jorj
Activity Score 638
Art Director at Senior Art Director
copycomoelcopi's picture

and the logo goes green?

copycomoelcopi
Activity Score 820
Copywriter
Guest's picture

Check out this great guide in advertising

Guest
rolling.stone's picture

If she is passed why weeping ?

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

I guess she´s depressed and to she need a hamburguer to feel happy.... like chocolate! hahahahahahaha
Then she´ll be a happy fat person!

Guest
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