In Germany, various McDonald’s restaurants are just a few steps away from subway stations. To take advantage of this and get consumers on the go, Leo Burnett/Thjnk developed an OOH/CLP campaign that uses the city’s subway maps and smartly mix them with McDonald’s products, resulting in a collection of attention-grabbing pieces.
Thanks to McDonald’s, the Central Station in Hamburg became the famous McFries. The station Ostkreuz in Berlin is now a juicy burger and the station Karlsplatz located in München was turned into a McChicken, just to name a few examples.
The campaign hit the streets in November, spread thru the stations and nearby locations.
Print advertisement created by Leo Burnett, Germany for McDonald's, within the category: Food.
Chief Creative Officer: Andreas Pauli / Leo Burnett
Chief Creative Officer: Armin Jochum / Thjnk
Executive Creative Director: Jörg Hoffmann
Creative Director: Florian Fehre
Lead Creative: Marco Sodano
Art Directors / Illustrators: Gustavo Nardini, Marco Sodano
Client: Susan Schramm
Account: Netti Weber