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McStation - Munich

Campaign
Agency Network: 
Published/Aired: 
November 2018
McDonald's: McStation - Munich

Description

In Germany, various McDonald’s restaurants are just a few steps away from subway stations. To take advantage of this and get consumers on the go, Leo Burnett/Thjnk developed an OOH/CLP campaign that uses the city’s subway maps and smartly mix them with McDonald’s products, resulting in a collection of attention-grabbing pieces.

Thanks to McDonald’s, the Central Station in Hamburg became the famous McFries. The station Ostkreuz in Berlin is now a juicy burger and the station Karlsplatz located in München was turned into a McChicken, just to name a few examples.

The campaign hit the streets in November, spread thru the stations and nearby locations.

Print advertisement created by Leo Burnett, Germany for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, Germany, Thjnk, Germany
Chief Creative Officer: Andreas Pauli / Leo Burnett
Chief Creative Officer: Armin Jochum / Thjnk
Executive Creative Director: Jörg Hoffmann
Creative Director: Florian Fehre
Lead Creative: Marco Sodano
Art Directors / Illustrators: Gustavo Nardini, Marco Sodano
Client: Susan Schramm
Account: Netti Weber
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Highest Rated

SkipIn5's picture

Sends out the right message. Works!
Hungry Consumer. Happy Client.

SkipIn5
Activity Score 141
Creative Director
kleenex's picture

simple concept. I say people will look once.

kleenex
Activity Score 58667
Web Designer/Developer
SkipIn5's picture

Sends out the right message. Works!
Hungry Consumer. Happy Client.

SkipIn5
Activity Score 141
Creative Director
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