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McLights - Car

Campaign
Agency Network: 
Published/Aired: 
September 2018
McDonald's: McLights - Car

Description

Following the modern and minimalist aesthetics of McDonald's communication, where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night.

Print advertisement created by Leo Burnett, Ecuador for McDonald's, within the category: Food.

Caption

Automac all night open

Advertising Agency: Publicis One / Leo Burnett Ecuador
Executive Creative Director: Jairo Lezaca
Creative Director: Patricio Bruno
Creative Director / Art Director: Diego Melo
Creative Director / Copywriter: Pablo Naval
Account Director: Moises Acosta
Executive Planning Director: Gabriela Pérez
General Manager: Cesar Bettencourt
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