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McDelivery, 4

Campaign
Agency Network: 
Published/Aired: 
February 2019
Like
123
Views
20211
McDonald's: McDelivery, 4

Description

Print advertisement created by TBWA, France for McDonald's, within the category: Food.

Advertising Agency: TBWA, Paris, France
Advertising Managers: Xavier Royaux, José Jacinto, Benoit Kolb
Agency Managers: Luc Bourgery, Jonathan Serog, Emmanuelle Escalere, Matthieu Charles, Julie Montagné
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Copywriter: David Philip
Art Director: Olivier Mularski
Photographer: Roberto Badin
Art Buyer: Elise Kubler
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Highest Rated

Yoshiro Gomez's picture

It's interesting, but I think it must have been the opposite. The view from an apartment seeing a Mcdonald's restaurant in the distance while it rains. And not all the pieces would have been with rain, there could be another with traffic. It´s my opinion

Yoshiro Gomez
Activity Score 4
Haciendo Carpeta |

www.haciendocarpeta.com

Yoshiro Gomez's picture

It's interesting, but I think it must have been the opposite. The view from an apartment seeing a Mcdonald's restaurant in the distance while it rains. And not all the pieces would have been with rain, there could be another with traffic. It´s my opinion

Yoshiro Gomez
Activity Score 4
Haciendo Carpeta |

www.haciendocarpeta.com

Keeton's picture

I actually like it exactly how it is. If you were to put the golden arches in the distance than you would miss out on the opportunity of saying "Why go out at all, for any type of food? We deliver." Rather than saying "Why drive to us, we can come to you."

Keeton
Activity Score 14
pushbah's picture

I think traffic would slightly defeat the purpose too, as food would get cold. But perhaps they could have broadened the weather options (e.g. snow, heavy winds...) And love the rain as it is – I think any more would be overkill

pushbah
Activity Score 2
kleenex's picture

I fully pass on this concept. Not that great of an idea.

kleenex
Activity Score 58667
Web Designer/Developer
emma1990s's picture

It's a nice idea and something everyone can relate but it's just 1 ad.
Bit lazy leaving it at rainy days... there are many other reasons and it would have made a good campaign.

emma1990s
Activity Score 12
cquinterorq's picture

Potente!

cquinterorq
Activity Score 20
Chief Creative Officer
baconneedles's picture

Beautiful. I like it.

baconneedles
Activity Score 1047
Copywriter
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