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Agency Network: 
Published/Aired: 
February 2012
McDonald's:  GoMcDo
McDonald's Print Ad -  GoMcDo

Description

Print advertisement created by TBWA, France for McDonald's, within the category: Food.

Advertising Agency: TBWA\PARIS, Boulogne Billancourt, France
Executive Creative Directors: Eric Holden, Rémi Noël
Creative Director: Jean-François Goize
Art Director: Marianne Fonferrier
Copywriter: Glen Troadec
Photographer: Marie-Pierre Morel
Art Buyer: Dorothée Dupont
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creativechamber's picture

nice, but very old idea.

creativechamber
Activity Score 30
mumbai
EMV's picture

agree

EMV
Activity Score 124
Copywriter
salil.sharma's picture

excellent
good art direction & execution

salil.sharma
Activity Score 2552
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

cryingmouse's picture

nice,but i can't see the "mouse" first

cryingmouse
Activity Score 49
Copywriter at CW
somecopywriter's picture

Come on people this is really bad, if you think otherwise, I worry for you.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Davai's picture

Oh no...

Davai
Activity Score 618
Copywriter
joelapompe's picture

a strong feeling of déjà-vu...

joelapompe
Activity Score 3972
bembridge's picture

not an entirely new idea as many say, but stopped me and I got the message of what it was selling. so guess it worked...

bembridge
Activity Score 72
J&J |

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

Agamenon's picture

Really old.

Agamenon
Activity Score 135
Copywriter
YJ's picture

Since when is the M housed in green? Should be red.

Anyway, not a very good concept. Too easy. And as much as I HATE the phrase, it's very "first idea".

YJ
Activity Score 376
Art Director
ItMatters's picture

Agree. Too easy. Can be worked on a lot more.

ItMatters
Activity Score 2167
Nike Diesel's picture
Nike Diesel
Activity Score 13718
Art Director
stke's picture

garbage

stke
Activity Score 274
Copywriter
KDbranding's picture

old idea... but is new for others that really not used to creative advertising.

KDbranding
Activity Score 78
Graphic Designer
iambusy's picture

stale

iambusy
Activity Score 2219
Copywriter |

busy.

DanStep08's picture

All this did was remind me how ridiculously small their burgers are, then the bad taste memories came to mind.

DanStep08
Activity Score 27
Copywriter |

Just do it!

Meow Me's picture

gud concept

Meow Me
Activity Score 62
Copywriter at RC&M, New Delhi
BLOODY FOOL's picture

no

BLOODY FOOL
Activity Score 199
gonndo's picture

I know the idea fits with their target and stuff, but you have to admit this is a really old and not just used, "abused", idea

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture

quem disse que o obvio nao vende?? vende sim! muito bom!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Lawson Hembree's picture

They must have ordered this ad off of the dollar menu...

Lawson Hembree
Activity Score 444
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