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Broad menu, Guy

Campaign
Agency Network: 
Published/Aired: 
May 2007
McDonald's:  Broad menu, Guy

Description

Print advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Caption

Enjoy our broadest menu ever.

Advertising Agency: DDB, Sweden
Creative Director: Andreas Dahlqvist
Senior Art Director: Patrick Emt
Senior Copywriter: Stefan Gustafsson
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Bundy Agency's picture

broadest,

maybe biggest or even our widest range.
i think everyone would still get it without having to stick a cool new buzz word for menus in there

Bundy Agency
Activity Score 597
Art Director
SandMan69's picture

"Go Cross Eyed at the Arches of Sin"

"Our Fries will F U Up"

"I'm Lovin' Childhood obesity"

small print- Macdonalds corporation will not be held liable if, upon willfully eating their food, you suffer from nausea, fatigue, short sight, bind spots, botchulism, Anal cramps, Mud Butt, Fish Hoof or Hobo-lism.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

purplesimon's picture

It could be a menu with two things on it spread from one side of the restaurant to the other. It doesn't get across the idea that there are more foods on a McD menu now than ever before.

And I still wouldn't eat any of it. :-)

purplesimon
Activity Score 473
Copywriter at Euro RSCG
joelapompe's picture

1997 GOLD LION for samsung wide screen TV !!! soon on www.joelapompe.net

joelapompe
Activity Score 3925
musback's picture

You have an awesome website my friend! thanks!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

Boony wants a beer's picture

Joelapompe why don't you try writing some ads yourself and posting them for everyone to rip into instead of 'exposing' so called rip-offs.

Boony wants a beer
Activity Score 380
Art Director
sloppy4's picture

should be a shot of someone's ever-widening butt.

sloppy4
Activity Score 1492
bright rhino's picture

Yeah, I've seen this execution many times. I remember the samsung ad. It was also done for Sony.

bright rhino
Activity Score 118
Art Director
AdvertisingIsNotArt's picture

Another example of the many side effects associated with eating too much McCrap!

AdvertisingIsNotArt
Activity Score 58
Art Director
joelapompe's picture

Dear Boony wants a beer, I write ads all day. Maybe they aren't always "over the top" but I try very hard to make things that haven't been done before. Because for me that's the point of our job.

joelapompe
Activity Score 3925
purplesimon's picture

Hey, who you looking at?

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Enas's picture

those are blind already...he dose't know he is existing in mcdo ..me too

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

LucasPS's picture

extrange word, extrange ad

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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