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Breakfast, Guy

Campaign
Agency Network: 
Published/Aired: 
February 2014
McDonald's:  Breakfast, Guy

Description

Print advertisement created by DDB, Finland for McDonald's, within the category: Food.

Caption

Now serving breakfast.

Advertising Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Senior Art Director: Jukka Mannio
Graphic Designer: Antti Salminen
Account Director: Jarno Lindblom
Photographer: Anton Sucksdorff
Producer: Kirsi Parni
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Highest Rated

kleenex's picture

not awful.

kleenex
Activity Score 58797
Web Designer/Developer
tirthomitro's picture

cool

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

GrumpyArtDirector's picture

It's too hard to get. If you're a creative who knows there is a joke and spend enough time looking for it (I only got it after I saw the second execution), it works. But I have my doubts about the average consumer... So, clever, but maybe too clever for it's own sake.

GrumpyArtDirector
Activity Score 858
Art Director
NY Belfry's picture

What I was going to say you just said. Maybe if it was made clearer, like two hands. To me, it almost looks like he's yawning and that's how he's covering his mouth.

NY Belfry
Activity Score 1045
Other at City College of Technology
stewie's picture

like

stewie
Activity Score 98
Art Director
kleenex's picture

not awful.

kleenex
Activity Score 58797
Web Designer/Developer
nudge.'s picture

fun

nudge.
Activity Score 38
Phantom's picture

Nice!

Phantom
Activity Score 128
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