Breakfast

Campaign
Agency Network: 
Published/Aired: 
July 2017
McDonald's: Breakfast

Description

In Quebec, July 1 is Moving Day. We decided to celebrate the event by creating visuals that recalled symbols associated with the occasion.

As moving and painting often go hand in hand, we decided to use paint swatches to represent popular menu items. At the same time, we reminded Quebecers that McDonald’s and moving are a perfect match.

Print advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Caption

Happy Moving Day

Advertising Agency: Cossette, Montreal, Canada
Chief Creative Officer: Antoine Bécotte
Creative Director: Vicky Morin
Art Directors: Fabrice Bouty, Alexandre Jutras
Copywriter: François-Julien Rainville
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Highest Rated

oxonic's picture

At first I thought something along the lines of kleenex's remarks.

However, after realizing that "HAPPY MOVING DAY" is written in a painted-style way I suspected there was something about this day in Canada, which I didn't now until I've researched.

As the wikipedia says, Canadians on this day sell the stuff they don't use at home on the street. A great deal of this appears to be furniture.

So once they get rid of this old-fashioned things or -just of no use- I guess they take advantage for doing some paint maintenance or even give home a new style now that they have "cleared the place".

It took me a few seconds to understand that the picture was a hamburger, but I'm sure it works in Canada. Nice idea.

oxonic
Activity Score 890
Copywriter at none |

www.xavierespana.com

kleenex's picture

So McDonalds here is trying to be Sherwin-Willams!?!?!

kleenex
Activity Score 57557
Web Designer/Developer
oxonic's picture

At first I thought something along the lines of kleenex's remarks.

However, after realizing that "HAPPY MOVING DAY" is written in a painted-style way I suspected there was something about this day in Canada, which I didn't now until I've researched.

As the wikipedia says, Canadians on this day sell the stuff they don't use at home on the street. A great deal of this appears to be furniture.

So once they get rid of this old-fashioned things or -just of no use- I guess they take advantage for doing some paint maintenance or even give home a new style now that they have "cleared the place".

It took me a few seconds to understand that the picture was a hamburger, but I'm sure it works in Canada. Nice idea.

oxonic
Activity Score 890
Copywriter at none |

www.xavierespana.com

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