Agency Network: 
March 2009
Martini:  Mutton


Print advertisement created by Publicis, Romania for Martini, within the category: Alcoholic Drinks.


Makes food that easy

Advertising Agency: Publicis Romania, Bucharest
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu, Mihai Ion
Illustrator: Sorin Sorasan
Media Buyer: Arsena Dragoi
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Javier Ramírez's picture

Interesante la vuelta...nueva, cuando menos

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

bad joke

everartz's picture

makes it horny or sexy? am i missing something here?

Activity Score 7613
Art Director |

| everartz |

federo's picture

not so clever but very irreverent

Activity Score 781
advertising agency
designada grafica's picture

jajajajja no lo hubiera imaginado..

designada grafica
Activity Score 96
Graphic Designer at oaxaca
Mantufayo's picture

Advertising for advertisers
But I Love the illustration style.

Activity Score 580
Creative Director
Guest's picture

cheap! very cheap. irrelevant, too. this is not Martini at all. it's just a bad joke within the agency's walls.

Guest's picture

I wanna tap that!!

Guest's picture

Just a tongue in cheek humour, you guys, It's so obvious, they personify the food and play with the double meaning of the word "easy", I think that idea is great. May be that type of wine makes you eat more or something!!!

Guest's picture

bitter is digestive

Capanescu's picture

It's a digestive.
That's why I think it's a very nice idea, playing with the double meaning of "easy" (light and light morality). Love it :)!
For the rest of the comments - guys, if you don't know the meanings of "easy" and don't know what a bitter (digestive) is, better refrain from comments.

Activity Score 116
Executive Creative Director at Wings CLL
A stranger abroad's picture

I'm pretty sure everyone got the pun on 'easy', despite the odd headline phrasing (why the word 'that' for instance?). It is not as if it is clever or subtle.

But I suspect telling people on a public forum that they should or shouldn't be posting is a little beyond the job description of another visitor to said forum.

It is after all, entirely possible that people understood, but just aren't as keen as you are on weak puns and zoophilic double entendre.

A stranger abroad
Activity Score 427
Copywriter at Singapore
gonndo's picture

Basic??????? Maybe, but I like it, anyway...

A new way of seeing things is always welcome here, I think...

Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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