Steps of Pride

School: Miami Ad School


In the social distancing summer, there won’t be any Pride parade in June. But we can still stand for what we love. To show that Martini Fiero is for those proud of who they are, we invite people to get a free Aperitivo at our pop up bars. But the only way to have their drink is to walk on a mix of colored powder. The result? Hundreds of shoe footprints that spread the rainbow all over the cities. Because gatherings can be stopped, but not our pride.

This student campaign titled 'Steps of Pride' was published in Italy in June, 2020. It was created for the brand: Martini, by ad school: Miami Ad School. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 2 years ago by Lorenzo Colnaghi.


Advertising School: Miami Ad School Europe, Berlin, Germany
Art Director: Hila Narducci
Copywriter: Lorenzo Colnaghi


iStock Essentials

martini being made slow motion

Artist: Gypsy Picture Show

iStock Signature

Bartender hand adding straws to ...

Artist: Ziga Plahutar

iStock Signature

Olive Splashing Into The Glass (...

Artist: simonkr

iStock Essentials

Coffee Cocktail

Artist: Mehmet Onur Bozkurt

iStock Signature

Slow motion olive splash

Artist: viafilms

iStock Essentials

Flames in Cocktail Glass in Slow...

Artist: Panksvatouny

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.