In the social distancing summer, there won’t be any Pride parade in June. But we can still stand for what we love. To show that Martini Fiero is for those proud of who they are, we invite people to get a free Aperitivo at our pop up bars. But the only way to have their drink is to walk on a mix of colored powder. The result? Hundreds of shoe footprints that spread the rainbow all over the cities. Because gatherings can be stopped, but not our pride.
This student campaign titled 'Steps of Pride' was published in Italy in June, 2020. It was created for the brand: Martini, by ad school: Miami Ad School. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 3 years ago by Lorenzo Colnaghi.
Advertising School: Miami Ad School Europe, Berlin, Germany
Art Director: Hila Narducci
Copywriter: Lorenzo Colnaghi