Blurred Eyes, Old

Agency Network: 
May 2012


Print advertisement created by Publicis, Brazil for L'Officiel III, within the category: Health.


It's easy to make your make-up ruin. The hard part is putting it on.

Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Copywriter: Guilherme Nesti
Art Director: Eduardo Pastor
Illustrator: Leo Dolfini
Typographer: Leo Dolfini
Art Buyer: Selma Momosse
Production: Rita Villarim, Thiago Loureiro, Emerson Russo , Burti HD
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Shawali's picture

There's a problem with the translation, me thinks.

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Agamenon's picture

Really like the execution and the insight on this one. Thumbs up.

Activity Score 135
kleenex's picture

I think the art is good, but the copy is not good at all.

Activity Score 52724
Web Designer/Developer
Dark Horse's picture

The translated line in the credits IS in fact wrong. Open the image and see for yourself. Instead of "make your make-up RUIN", it says "make your make-up RUN".

Dark Horse
Activity Score 26
Art Director
Fernando Fernandes's picture

Entenda homens um pouco as mulheres Olhos femininos sempre fazem a diferênça!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
gonndo's picture

The concept and the execution are really great...

Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...