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Save a day

Campaign
Agency Network: 
Published/Aired: 
March 2007

Description

Print advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Advertising Agency: Denstu, Canada
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden
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Chocolat's picture

i like the thought of a single moment saving a day, but the copy on the whole is a bit sappy for me. no offense but it reminds me of one of those cheesy greeting cards. Also, the connect with Lexus is a bit tenuous.

Chocolat
Activity Score 286
Art Director
Rog's picture

Well said, Choco.

That's not an ad. THIS is an ad.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

roman-schwienbacher.com's picture

sorry but i like those ads

roman-schwienba...
Activity Score 1021
Photographer
Joe76's picture

You do??? I think me too

Joe76
Activity Score 762
Art Director
me thinks's picture

It’s getting better and better.

me thinks
Activity Score 722
Copywriter
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