Movie of your life

Campaign
Agency Network: 
Published/Aired: 
March 2007
Lexus:  Movie of your life

Description

Print advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Advertising Agency: Denstu, Canada
Executive Creative Directors: Glen Hunt, Bill Parker
Creative Director: Glen Hunt
Copywriters: Bill Parker, Matt Williamson, Glen Hunt
Art Director: Boris Matas
Photographers: Nadav Kander, Stockland Martel
Production Manager: Gary Hutchinson
Typographer: Tom Cochrane
Account Supervisor: Scott Morden
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Highest Rated

Jet Propulsion Lab's picture

You just can't help reading the rest of the copy after the first sentense. It's got a great hook to it.
It reminds me a tad of another beautifully written double-page spread campaign for General Motor's EV1 (Electric Car) done several years ago, which is on the list of my all-time favorite print campaigns among others.

Jet Propulsion Lab
Activity Score 10679
Copywriter
roman-schwienbacher.com's picture

the copys are great in this campaign

roman-schwienba...
Activity Score 1021
Photographer
me thinks's picture

I've never heard of bill parker and matt williamson but now I'll find out more.

me thinks
Activity Score 722
Copywriter
ivan's picture

If it doesn't sell the car, at least it will sell bill and matt. :)

ivan
Activity Score 12
Creative Director at Ads of the World
Joe76's picture

That´s so true

Joe76
Activity Score 762
Art Director
sbr's picture

Awesome copy.

sbr
Activity Score 143
Art Director
Jet Propulsion Lab's picture

You just can't help reading the rest of the copy after the first sentense. It's got a great hook to it.
It reminds me a tad of another beautifully written double-page spread campaign for General Motor's EV1 (Electric Car) done several years ago, which is on the list of my all-time favorite print campaigns among others.

Jet Propulsion Lab
Activity Score 10679
Copywriter
hang-the-dj's picture

I'm all for long copy but these are not grabbing me at all. At all.

Maybe I'm too cynical and impatient, but I want witty, driving lines that add another dimension to the image - twist it, make it funny, make me think laterally. I think some people are just impressed with more than 2 sentences in a row.

I've seen posts by Joseph Campbell with way more inspired writing than this.

hang-the-dj
Activity Score 1262
Copywriter
me thinks's picture

Oh, c’mon.

me thinks
Activity Score 722
Copywriter
Rog's picture

Then convice us, me thinks.

Hangman makes a good point.
So does Chocolat, Chris,
Deep_tracy & Neimad...

This is greeting card stuff.
'Motivation' poster speak...
Mountain peaks. Sunrises. Dolphins.

Pull off Lexus logo and whack in Hallmark.

We expect more than this.
And so do you. Come on.

That's not an ad. THIS is an ad.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Rog Dundee Strikes Back, now showing at all good art-house cinemas.

hang-the-dj
Activity Score 1262
Copywriter
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