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Trucker

Campaign
Agency Network: 
Published/Aired: 
July 2010
Levi's:  Trucker

Description

Print advertisement created by Wieden + Kennedy, United States for Levi's, within the category: Fashion.

Caption

Go forth

Advertising Agency: Wieden+Kennedy, USA
Executive Creative Directors: Mark FItzloff, Susan Hoffman
Creative Directors: Tyler Whisnand, Danielle Flagg, Don Shelford
Art Directors: Julia Blackburn, Mike Giepert
Copywriters: Nathan Goldberg, Antony Goldstein
Typography / Typeface: Steve Denekas
Studio Artists: Lis Moran, Steve Denekas, Christina Piluso, Ken Berg, Karen Koch
Account Team: Andrew Schafer, Tamera Geddes, Jessie Young
Project Manager: Jane Monaghan
Art Buyer: Natalie Flemming
Photographer: Melodie McDaniel
Re-toucher: Kyle Pero, Amy Corcoran
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Highest Rated

krautland's picture

lovely typeface, steve.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Reality Check's picture

What we’re left with is a campaign that retreads a lot of familiar ground, but does it well, exploring a narrow but richly developed arc of small-town rural America.

Reality Check
Activity Score 2549
krautland's picture

lovely typeface, steve.

krautland
Activity Score 3214
Art Director at erm... no calls please.
aRianna23's picture

awww, i like the photograph! ok... and the guy too ;) lol
Isolating the details of the jacket is a great idea for the reader to appreciate the small things that make it unique and original- details that make it what it is.

aRianna23
Activity Score 281
Media Buyer at CultureSpan Marketing
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