Men have deeper pockets—literally and figuratively. Men’s jeans pockets are, on average, 48% bigger than women’s. That's more than enough room for them to pocket their larger incomes: 20% more than women in earnings. Levi’s will fight for pay equity by helping women pocket the difference.
This student campaign titled 'Bigger Pockets Bigger Pay' was published in United States in August, 2020. It was created for the brand: Levi's, by ad school: Shillington. This Integrated medium campaign is related to the Fashion industry and contains 6 media assets. It was submitted almost 2 years ago by Mariana.
Advertising School: Shillington, New York, United States of America
Art Director: Mariana Rincon