We weren't made to be cooped up: we were made out in the wild, and we were born to move.
Made to evoke Levi's grungy, broken-down quality from the 90's - like a videotape found on the side of the road: outside of time, and a calling, for anyone that finds it. Made for the new Movement of our generation - for the integrous and the restless, yearning to be a part of something bigger. Despite the last year we've had, our untamed spirits will not be dampened - they will continue to redefine us. We weren't made to be cooped up: we were made out in the wild, and we were born to move.
This professional campaign titled 'Born Wild' was published in Canada in September, 2021. It was created for the brand: Levi's, by ad agency: Bread & Circus Films. This Film medium campaign is related to the Beauty, Fashion, and Recreation, Leisure industries and contains 1 media asset. It was submitted 11 months ago by Director: Zoe Neary of Bread & Circus Films.
Advertising Agency: Bread & Circus Films, Vancouver, Canada
Talent Agency: Family Management
Director: Zoe Neary
Director Of Photography: Bryn McCashin
Production Designer: Hope Hatch
Producer: Lexi Wuthrich
Producer: Teddy Edwards
Producer: Kirsten Ovstaas
Producer: Brady Keeler
Styling: Madeline Eagleton
Hair: Lindsay Butz
Makeup: Hyesoo Sohn
Art: Megan Macaulay