It is not always necessary to dream of something distant and perhaps not so soon. You have to be able to see the beautiful right now, right in front of you. And enjoy it… with “Lev Golitsyn” sparkling wine. To convey this brand message in the inflight magazines of Russian airlines, when developing key visual, we proceeded from the situation of consumers interaction with the selected communication channel. The Russian law on advertising has many tough restrictions for advertising alcohol brands, such as prohibitions on the use of images of people, the process of consumption etc. This significantly reduces opportunities for brand’s emotional communication in print advertising. However, we were able to reach a pure emotion, clearly conveying the brand’s main message, and supported by visual rhyme of the glass and illuminator, which present a great reason for enjoying life.