Proudly family-owned, Raley’s Markets is focused on offering customers education and transparency when they are making their grocery purchases. In an effort to educate customers about products and packaged food labels, they developed Raley’s Shelf Guide™ — a system of icons both on the shelf and online to help customers make more informed decisions. To help get the word out about the updated system, Raley’s partnered with creative agency Funworks for a campaign that puts a fun and engaging twist on nutritional health.
This professional campaign titled 'Raley’s Shelf Guide' was published in United States in July, 2019. It was created for the brand: Raley’s, by ad agency: Funworks. This Film medium campaign is related to the Food industry and contains 4 media assets. It was submitted over 4 years ago by Founder: Kiri Jewell of Lore.
Advertising Agency: Funworks, Oakland, CA, United States of America
VFX Studio: M Squared Production
Music & Sound: Singing Serpent
Illustration & Animation: Lobster Animation