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Face Recognition, Tubes

Campaign
Published/Aired: 
December 2011
Leica:  Face Recognition, Tubes

Description

Print advertisement created by Demner Merlicek & Bergmann, Austria for Leica, within the category: Electronics, Technology.

Caption

New Leica D-Lux 5 with face recognition.
Leica Shop

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Rosa Haider
Copywriters: Niki Peterson, Nadja Nashef
Art Director: Dominika Babski
Photographer: Oliver Gast
Account Supervisor: Moana Merzel
Account Management: Heike Degen
Art Buying: Ilona Urikow
Final Art Work: Aron Cserveny
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Highest Rated

Billoughsby's picture

I think most criticisms of this campaign are too literal. It's the kind of luxurious little chuckle that only the top-of-the-heap brand can afford.

Billoughsby
Activity Score 5154
Art Director |

That's it.

puppiepoppy's picture

How can such a campaign goes out with the approval from a sober marketer? This is such a back fire. I hope Canon (or some other brands) run a small ad next to it with a normal pix of a smiling girl and a headline that reads 'Canon blah blah blah. With TRUE facial recognition.'

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Billoughsby's picture

I think most criticisms of this campaign are too literal. It's the kind of luxurious little chuckle that only the top-of-the-heap brand can afford.

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

My criticism of this campaign, Billo, is that it offers nothing new. In fact, it's another ..... rip off. Look up on here Viewty Smart phone via Y&R, Dubai.

I don't blame the agency though. I blame the client. Enough with this "face detecting" technology. Didn't we already move on to some other technology?

Nice execution, old concept.

Btw, this won Gold. The Playstation Wound & "Injection ads, via TBWA Spain, won Bronze in the same category. I would have given Gold to them even though I am not so keen on them.

http://adsoftheworld.com/media/print/playstation_psp_injection

atb2005
Activity Score 13557
Billoughsby's picture

While we agree that face detecting technology is a bit of a Who Cares?, unlike you, I have lowered "offering something new" on my list of criteria for judging ads. I see precious little that's new, and I get a little tired of going around hating everything.

Cheers

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

I don't hate these. I wonder if Sirvan does. :)

And for me these offer nothing new. That's just my opinion. But like I said, I don't blame the agency. You can't do much with the "face recognition" brief. In any event, I don't find this campaign worthy of Gold. That's the other thing.

atb2005
Activity Score 13557
Billoughsby's picture

I was going to edit my comment because I was afraid it sounded too harsh, and I got an "access denied" page. Oh well. I hope you know what I meant. Not that you hate everything.

Cheers.

Billoughsby
Activity Score 5154
Art Director |

That's it.

coolhandme's picture

says it tries harder to me.

coolhandme
Activity Score 80
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