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Leica

The Hunt

Agency: Saatchi & Saatchi

Description

Inspired by stories of photographers who spared no efforts for everyone to see reality, Leica launches a new production dedicated to these professionals.
Luiz Marinho, photographer and representative of the brand in Brazil, says that “without the passion and the vision of these people, no camera would make history on its own. Therefore, we felt that it would be fair and truthful to pay homage to them, since they are our eyes around the world”.
In the production “The Hunt”, the brand brings up the 1989 Tiananmen Square protests, but also portrays other dark moments, from war to wild nature, to represent the courage of these men and women.
For the co-directing duo, Kid Burro (Stink Films) “rare are the films that allow immersion in concept and development like this. We studied, for over a year, several stories of photographers and, mainly, the obstacles they had to overcome to achieve the striking photos of their careers. Without their bravery and boldness, maybe many stories would have never been known around the world”.
Created by F/Nazca Saatchi & Saatchi, the tribute is almost 5 minutes long, in order to involve the spectator in a unique narrative about risk, passion, and history. “No one doubts that photos have the power of transforming the world. But we thought it was time also to tell the stories of the heroes behind the photos”, declare Rodrigo Castellari and Pedro Prado, the creatives responsible for the film.

This professional campaign titled 'The Hunt' was published in Brazil in April, 2019. It was created for the brand: Leica, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 3 years ago.

Credits

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil

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