For the 60th anniversary of the iconic photo of Che Guevara taken on March 5, 1960 by Alberto Korda, Havas Paris designed a print campaign to appealing to the visual memory of photo enthousiasts.
Today, social networks showcase a creative society whose most used element to promote photographs is the hashtags on Instagram. #clouds represents 107 million hits and images. In this context of image overload, how can one photograph still make a difference?
Some images though are engraved in our minds and belong today to the heritage of the world. Many of them were captured with a Leica. A word associated with a hashtag is enough to bring these mythical pictures back to life in everyone's imagination. This is the mechanics of the new Leica campaign by Havas Paris: a photo exhibition without photos, relayed in print and in social media.
This professional campaign titled '#ICONICASLEICA' was published in France in March, 2020. It was created for the brand: Leica, by ad agency: Havas. This Integrated medium campaign is related to the Electronics, Technology industry and contains 6 media assets. It was submitted almost 3 years ago.
Advertising Agency: Havas Paris, France