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The aroma of a better planet

Campaign
Agency Network: 
Published/Aired: 
February 2018
Lavazza: The aroma of a better planet
Lavazza: The aroma of a better planet

Description

Lavazza international campaign that celebrates the use of sustainable coffee from Peru, certified by UTZ.
Lavazza international campaign that celebrates the use of sustainable coffee from Amazonian Countries, certified by NGO Rainforest Alliance.

Print advertisement created by Armando Testa, Italy for Lavazza, within the category: Non-Alcoholic Drinks.

Caption

The aroma of a better planet. A UTZ certified coffee selection.
The aroma of a better planet. A Rainforest Alliance verified coffee.

Advertising Agency: Armando Testa, Turin, Italy
Copywriter: Stefano Arrigoni
Art Director: Tommaso Casarini
Executive Creative Director: Michele Mariani
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