More Than Italian


Global print and outdoor campaign for the new Lavazza's brand positioning "More Than Italian".

This professional campaign titled 'More Than Italian' was published in Italy in June, 2019. It was created for the brand: Lavazza, . This Print medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 4 years ago by art director: Francesco sgritta of VMlY&R.


Advertising Agency: VMLY&R, MILANO, Italy
Photographers: Sing Sing
Senior Copywriter: Davide Labò
Senior Art Director: Francesco Sgritta
Creative Director: Cristian Comand
Creative Director: Rafael Genu
Executive Creative Director: Francesco Poletti


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