Lavazza has chosen World Environment Day (June 5th) for the launch on streaming platform Amazon Prime Video, initially in Italy, the US and the UK, of the docufilm “Coffee Defenders, a Path from Coca to Coffee”. Directed by Oscar Ruiz Navia, one of the best-known voices in contemporary Colombian cinema, this is the first cooperation between an Italian company and Prime Video.
This professional campaign titled 'Coffee Defenders: a path from coca to coffee, a documentary by Lavazza' was published in Italy in June, 2020. It was created for the brand: Lavazza, by ad agency: We Are Social. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 3 years ago by Account Director: William Davis of 6 Degrees.
Advertising Agency: We Are Social, Milan, Italy