Coffee Defenders: a path from coca to coffee, a documentary by Lavazza

Agency: We Are Social


Lavazza has chosen World Environment Day (June 5th) for the launch on streaming platform Amazon Prime Video, initially in Italy, the US and the UK, of the docufilm “Coffee Defenders, a Path from Coca to Coffee”. Directed by Oscar Ruiz Navia, one of the best-known voices in contemporary Colombian cinema, this is the first cooperation between an Italian company and Prime Video.

This professional campaign titled 'Coffee Defenders: a path from coca to coffee, a documentary by Lavazza' was published in Italy in June, 2020. It was created for the brand: Lavazza, by ad agency: We Are Social. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 3 years ago by Account Director: William Davis of 6 Degrees.


Advertising Agency: We Are Social, Milan, Italy


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