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Campaign
Agency Network: 
Published/Aired: 
March 2008
Lacoste:  Pink

Description

Print advertisement created by BETC Luxe, France for Lacoste, within the category: Fashion.

Caption

A little air on earth.

Advertising Agency: BETC Luxe, Paris, France
Executive Creative Director: Rémi Babinet
Creative Director: Safia Bouyahia
Art Director: Yuki Kani
Photographer: Phil Poynter
Art Buyers: Jean-Luc Chirio, Dominique Mornet
Account Direction: Claus Lindorff, Isabelle Sestier
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EGGO's picture

Stereotypical fashion photography with a line this time? It doesn't even make sense. Too literal, line's poorly thought out. "A little air on earth?"

When I see that image...I wouldn't use this but it reminds me of a rainbow. That, right there, has a better idea already than "A little air on earth."

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Guest's picture

Douche.

Guest
Misstree's picture

hmmm...i like ur rainbow thought. VIBGYOR coloured ppl tryin 2 make a rainbow is a cooler thought than the one above :)

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Mr Hughes's picture

It's fashion, innit. The line doesn't have to make sense. Looks good. That's all that counts for stuff like this.

(the guy in the orange looks a right twat)

Mr Hughes
Activity Score 386
Copywriter
alectoplasmo's picture

i agree with celtstar.

alectoplasmo
Activity Score 24
j. romero advertising / university of the philippines
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