Agency Network: 
December 2009
Israel Gay Youth Organization Print Ad -  Homo Phobe


Print advertisement created by BBDO, Israel for Israel Gay Youth Organization, within the category: Public Interest, NGO.


Homo Habilis > Homo Erectus > Homo Neathertal > Homo Sapiens > Homo Phobe
It's time to evolve.

Advertising Agency: Gitam BBDO, Israel
Chief Creative Officer: Guy Bar
Creative Directors: Igal Hazan
Art Director: Yuval Davidov
Copywriters: Ronen Levin, Orel Bitan
Account team: Dror Tankus, Yael Meltzer, Revital Saat
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Highest Rated

elnietodeNicho's picture

So.. Basically, what you are saying is that I should turn into an Homophobe?

Activity Score 361
Copywriter at euro rscg beker
elnietodeNicho's picture

So.. Basically, what you are saying is that I should turn into an Homophobe?

Activity Score 361
Copywriter at euro rscg beker
djinnn's picture


Activity Score 39
raghavendra's picture

no. exactly the opposite of it. read the's time to evolve

Activity Score 232
maxchionh's picture

as it clearly illustrates in the poster. evolution takes time. give me about a 100,000 years adjustment time.
that being said, gays of our time have to live with "homophobians" for the rest of their lives.

Activity Score 255
Graphic Designer
John van de Vorstenbosch's picture

I like it.

Simple message, well put.

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
Marlus Lau's picture

Well, is it not saying that homophoby is an evolution?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
dlue's picture

so your saying we've evolved into homo phobes? shouldn't it be the future at the end with "homo tolerant" or some jazz like that, and the execution? is it supposed to be a timeline graph unearthed from some ancient time when photoshop had just emerged?

Activity Score 342


matorah's picture

They didn´t think it through... It is but a clear invitation to evolve towards a most advanced stage: the homo phobe.

No clarity here. They are selling the exact opposite thing they wanted to.

Activity Score 6
Creative Director
silvi's picture

Not creative insight at all.

Activity Score 4172
paumarques's picture

senzill no sempre significa bo.

Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83

michdec's picture

I agree with Dzsoi - I have no idea how they got the idea that homophobia started last year. On top of that I don't think the idea of "evolving" could possibly alter the mindset of a homophobe.

Activity Score 440
orelbit's picture

The ad is a response to a murder of 2 people at the gay youth center in Tel Aviv in August 2009.

Activity Score 58
atb2005's picture

Thanks for sharing. I wish this was the fist post on here.

Activity Score 13557
sold's picture

no, not all human kind become homophobe as all become homo sapiens.
no, homophobe cant be considerer an evolution as they put here.
no, homophobe dont appear in 2009, acctually, exist since thousands years ago.
and no, the world cant be gay, because if become, human kind will disappear.

bad taste, bad joke, bad pun (is that the word?, hope so)

very bad ad.

Activity Score 3305
annk328's picture

Terrible. It doesn't even make sense. Neanderthals are not homo neanderthal. They are a different species from humans - hence, not 'homo'

Activity Score 92
Art Director at Ogilvy
nassimh's picture

hahaahahahaha i guess you need to employ people at your agency who is not "homo" just for the sake of making other ideas in the future...

shitty ad

Activity Score 20
Art Director