Also From This Campaign 3
Description
Print advertisement created by Rosapark, France for Innocence In Danger, within the category: Public Interest, NGO.
8/10 sexually abused children are betrayed by someone they trust.
Creative Directors: Mark Forgan, Jamie Standen
Art Director: Mark Forgan
Copywriter: Jamie Standen
Illustrator: Dominique Gelli
Photographer: Achim Lippoth
Post Production: Wanda Print
3D Production: Franck Julia
Assistant Art Director: Maria Nehme
Retoucher: Sylvain Roux
This campaign works remarkably well. Top stuff.
What's your ad telling the consumer?
This advertisement campaign is remarkable. I applaud the makers of this particular campaign for a job well done. This is such a touchy subject and this advertisement is very well executed. Furthermore, this campaign further explores the taboo topic of child molestation by pointing out the fact that the pedophiles are often time people who are close to their victims—family members/family friends. I think this subject matter is so heartbreaking and I think more advertisements campaigns such as this one should be published. I think it is time in our society to bring more awareness to child molestation in order to prevent children from getting hurt (physically and emotionally). When looking at the image on this particular advertisement out of the campaign it is very easy to see what is the premise of the advertisement and the illustration is on point.
Alisa
Confusing, to say the least. Don't be fooled by the simplicity of it.
An axe murderer of ads.
this campaign is perfect. Look at the kids facial expression, you can't actually tell if they realize what it's happening. They look as if they were half smiling. Just amazing.
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