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October 2020
Iaso Breast Cancer Center: Fingerprints
Iaso Breast Cancer Center Print Ad - Fingerprints

Description

A strong visual for Breast Cancer Awareness Month urging women to never skip self examination and visit IASO's Gynaecology Clinic for regular mammograms, as early detection of breast cancer makes it treatable by 97%.

Print advertisement created by Ogilvy, Greece for Iaso Breast Cancer Center, within the categories: Health, Public Interest, NGO.

Caption

Touch Yourself.

Advertising Agency: Ogilvy, Athens, Greece
Chief Creative Officer: Panos Sambrakos
Group Creative Director: Aggeliki Kornelatou
Creative Director: Katerina Androuli
Senior Art Director: Panos Pagonis
Senior Copywriter: Daphne Martinou
Art Director: Vassiliki Christopoulou
Photographer: Kostis Sohoritis
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