Really thick

Agency Network: 
Published/Aired: 
July 2008
Heinz:  Really thick
Heinz Print Ad -  Really thick

Description

Print advertisement created by Leo Burnett, India for Heinz, within the category: Food.

Advertising Agency: Leo Burnett, New Delhi, India
Creative Director: Sainath Saraban
Art Directors: Nitesh Sah, Shweta Jain
Copywriter: Pranjal Bordoloi
Photographer: Ronjoy Gogoi
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Kateter's picture

I'm pretty sure this was done before.

Kateter
Activity Score 2029
Copywriter
R. Rinaldi's picture

Duh, done.

R. Rinaldi
Activity Score 686
Singapore
getconnected2001's picture

Nice idea!
But looks little weired.

getconnected2001
Activity Score 987
Art Director at New Delhi
creativemix's picture

like it.... however the bloody label is skew!

creativemix
Activity Score 10
designer
floydeepurple's picture

nice. really really nice.

floydeepurple
Activity Score 349
Copywriter
floydeepurple's picture

and don't you say done before if you can't give a reference

floydeepurple
Activity Score 349
Copywriter
Kateter's picture

done by Leo Burnett Paris, 2002. check Coloribus.com (search for Fantasy).

satisfied?

Kateter
Activity Score 2029
Copywriter
Prof's picture

This is really good.

Prof
Activity Score 1449
Copywriter |

Quite really.

djakuza's picture

hmm don't like it. The idea is a little bit strange and for me there's no relevance. Also the art direction is terrible.Look at the lable OMG. It's our client too and i've seen a lot better ideas also from me ;)

djakuza
Activity Score 517
Art Director
dasgoodads's picture

Yeah, the label is awful. Also, I think I'd rather see the wide opening of the bottle on the top. That would make more sense, being that the glass bottles are always opened on the top.

dasgoodads
Activity Score 101
www.dasgoodads.com |

www.dasgoodads.com

ktcn's picture
ktcn
Activity Score 64
copy
dasgoodads's picture

Yup, there it is.

dasgoodads
Activity Score 101
www.dasgoodads.com |

www.dasgoodads.com

askon's picture

im getting bored of the "thick" thing...

askon
Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Brainsugar's picture

You are right. I'm also bored of the cars that are the fastest. The vans that are the spaciest, the SUV that can go either in the city and the forest.....
The fact is that there is no more strategic planing before creating...
Oh... but is there strategic planing on ghost ads?

I'm bored of ghost ads.

Brainsugar
Activity Score 1634
Copywriter
joelapompe's picture

I found the original one in the French Art Directors Club of 2002, Leo Burnett Paris. Exact same idea... soon on www.joelapompe.net

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 4039
raverus's picture

done b4, duh

raverus
Activity Score 1476
Art Director
StuartLittle's picture

poor photoshop work on label

StuartLittle
Activity Score 466
Other
Mahantesh G Harti's picture

What a simple

Mahantesh G Harti
Activity Score 8
Orchard Advertising (P)
fen1x's picture

quite interesting idea

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
wt_tony's picture

cool

wt_tony
Activity Score 3
art
Memyself's picture

You know, that's how they keep the Heinz bottles in retail stores. But I'm sure you dinnow of this before.

Memyself
Activity Score 2
Mc Cann Erickson
cp's picture

it shd be inverted.

cp
Activity Score 354
Creative Director
360 grados's picture

malditos fusiladores.

360 grados
Activity Score 305
Graphic Designer
Frits Harkema's picture

I can tell you one thing: That bottle will never hit the shelves.

Frits Harkema
Activity Score 713
Antwerpen
White lion's picture

If you wanted that much sauce on your chips... Now that's REALLY THICK!

White lion
Activity Score 9
McCann
joelapompe's picture
joelapompe
Activity Score 4039
priyanthavij's picture

merci, Joelapompe.

priyanthavij
Activity Score 66
Lowe LDB
STRTLRS's picture

No mess plastic squeeze bottles were invented to keep abominations like these from ever hitting the shelves.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest commenter's picture

There are two ideas in one here:-

1. Humour mixed with common knowledge related to the product.

2. A product 'benefit' dependent on your point of view.

The real idea is buried in a headline apologetically invisible.
This ad contradicts its own reasoning as you cannot buy a cap pack
like this, and if you could, the product benefit would immediately
ruin your meal. It contradicts itself again, as you can buy plastic
packs which squeeze from the bottom, making this ad history.

Right idea (the line), wrong execution (the ad).

Guest commenter
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