Pizza

Campaign
Agency Network: 
Published/Aired: 
December 2009
Heinz:  Pizza

Description

Print advertisement created by Leo Burnett, Egypt for Heinz, within the category: Food.

Caption

Helping egyptian fast-food restaurants stay in business since 1992

Advertising Agency: Leo Burnett, Cairo, Egypt
Creative Directors: Mohamed Hamdalla, Hesham Ellaban
Art Directors: Tameem Youness, Yahya Esmaele, Mohamed Fouad, Magd El Sherif
Photographer: Hussein Shaban
Illustrators: Ahmed Hefnawy
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Highest Rated

sold's picture

bad art.
not a good strategy

sold
Activity Score 3379
Copywriter
sold's picture

bad art.
not a good strategy

sold
Activity Score 3379
Copywriter
Najibus's picture

It is meant to be bad: When you live that particular food experience, you could understand this great strategy.

Najibus
Activity Score 12
Planner
talkingisfree's picture

What? We could talk about the strategy and, in my opinion, is not bad at all... but art direction is awesome!

talkingisfree
Activity Score 2712
Art Director
crisis's picture

The bad art is the whole idea. It's very funny.

crisis
Activity Score 187
Writer
J Designer's picture

Ew thats pizza??? i would cover that in Ketchup too if i had to eat that. lol very funny. i love the font used in this one.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
diegojarrin's picture

me gusta

diegojarrin
Activity Score 2
Creative Director
The Lion's picture

Something similar won 2 years ago. Still good work.

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

Emanresu's picture

This is the same ad, Ivan has just posted it though. I for one never understood it so I am glad to see it posted here to know what others feel about it.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
corporal_hicks's picture

I agree with bad strategy.
Heinz reminds me to vomit with this pizza.

corporal_hicks
Activity Score 365
Art Director
satrianee's picture

I like the strategy... The art is so obvious to be meant bad. I'm shocked that nobody said "get a translator" yet. I like the irony in this one.

satrianee
Activity Score 3746
korrapon's picture

I think, if they are helping egyptian fast-food restaurants stay in business since 1992. So, it just almost 18 years. It would be better if they are helping longer than this. something like more than 50 years or 100 years. Then, it would be a strong number to advertise.

korrapon
Activity Score 2
Academy of Art university
papajohn's picture

THESE won gold in cannes this year.

papajohn
Activity Score 90
Copywriter
thenewguy's picture

Brilliant. I agree with koorapon. More years would be funnier, but it doesn't lose much, if anything, for the cool little quirks, particularly because the realism is so funny, those photos are completely authentic. Stuff like this totally reminds me of Borat. That food, I can hear weird music playing in the background, the smell of camel shit as you're about to tuck into your "pizza," HA! Right down to the logo being stick-on style. The Heinz Commission travelling abroad: "slap one on it boys; it's another shit-hole we saved."

I think they should make it an ambient campaign. Lol.

thenewguy
Activity Score 127
Copywriter at Quebec
fadirahhal's picture

no

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
CopyRight's picture

good work Egypt

CopyRight
Activity Score 713
imagineit's picture

I love this type of art work. These stand out for me.

imagineit
Activity Score 550
dialmfor's picture

like this one

dialmfor
Activity Score 33
Web Designer/Developer
stafro's picture

When you see this kind of ads, it is possible to refrain from eating at least 6 months

stafro
Activity Score 26
Art Director at art director
rolling.stone's picture

well said

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

m00m002000's picture

nice

m00m002000
Activity Score 2
Graphic Designer
ola-ruza's picture

mmmmmmmmmmm

ola-ruza
Activity Score 2
Graphic Designer at faculty of finearts
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