Shoe

Campaign
Agency Network: 
Published/Aired: 
June 2010
Havaianas:  Shoe

Description

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

Live life unlaced.
Havaianas. A Brazilian original since 1962.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gonçalves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra
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paumarques's picture

estil Havaianas. art i copy genial.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Billoughsby's picture

Brilliant and I do mean brilliant ads -- in service of a product that foot doctors say destroys your feet over time with lack of adequate support.

Call them the Leni Riefenstahl of shoe ads.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

The sad part is that although they look like they're made from ten cents worth of rigid foam and rubber, they'll probably try to sell them for like $25 or more. But hey, someone has to pay for these ad designers...

Guest
Dzsoi's picture

+1

Dzsoi
Activity Score 8603
Copywriter
Guest's picture

nice one

Guest
Dharmesh aka danny's picture

Very fresh concept. Keep it up.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

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