Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the new line of colourful Havaianas x Fortnite edition slippers available from April 29, Cheil Brazil has created a ‘Slipper’ shaped Summer Island inside Fortnite. The footwear of choice for many gamers, Havaianas x Fortnite edition introduces colorful prints that celebrate three elements of the game, DJ Yonder, Brite Bomber and the Battle Bus.
Fortnite players worldwide can now access the map of Havaianas Summer Island, using the game's Creative Mode. The slipper-shaped island, separated into three areas that reflect the three game characteristics, were developed in collaboration with Alan ‘Shinohara’ Garcia and Mateus ‘Derponce’ Yoshitani. The slippers will be marketed in Havaianas physical stores and digital flagship stores, as well as in other online channels and through partners around the world.
This professional campaign titled 'Havaianas Featuring Fortnite - Havaianas Summer Island' was published in Brazil in May, 2021. It was created for the brand: Havaianas, by ad agency: Cheil. This Integrated medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted about 1 year ago.
Advertising Agency: Cheil Brasil
General Director: Tatiana Pacheco
CCO: Marcello Droopy, Claudio Lima
Head of Planning: Paula Queiroz
Head of Gaming: Douglas Santos
Gaming Specialist: Bernardo Pereira
Creative Director: Rafael Palermo, Guiga Giacomo
Copywriter: Rafael Palermo, Marcio Bittencourt
Art director: Rafa Dias, Victor Pereira, Thomaz Wellaussen, Rafael Dias, Giulia D'Andrea
Head of Production: Regina Shnaider
Graphic producer: Luciano Carvalho
Motion: Renan Escribano
Attendance: Camila Paioli Cardoso, Douglas Santos, Bernardo Mendes
Translator: Sandra Leite
Project Manager: Douglas Santos
3D: Studio Nuts / Big Studios
Machinima Videos: FortFlix
Fortnite Map Designers: Alan Shinohara, Mateus Derponce
Photoshoot: Leonardo Sang
Client approval: Fernanda Romano, Maria Fernanda Albuquerque, Marina Ponzini, Martha Schubert