ADVERTISING

Havaianas

True Fashion

Agency: BBDO

Description

Catwalks of world-famous fashion week shows set the upcoming trend. But it takes a peek into the backstage to find out what fashionistas truly wear. And Havaianas is always in the picture. Earlier this year, the brand visited the backstage of one of the most famous fashion week events in the world, the New York Fashion show, and got to reveal what the models in fact wear: Havaianas Slim Flatform, before and after strutting on the catwalk. The unveiling images turned into a new advertising campaign, showing the world what a fashion icon Havaianas truly is through the concept “True Fashion”.

This professional campaign titled 'True Fashion' was published in Brazil in September, 2020. It was created for the brand: Havaianas, by ad agency: BBDO. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 8 media assets. It was submitted over 1 year ago.

Credits

Advertising Agency: AlmapBBDO, Brazil

Operation Smile

ADVERTISING

iStock Essentials

Havaianas on the sand under the ...

Artist: IcyS

iStock Signature

Havaianas Vending Machine

Artist: kokkai

iStock Essentials

Havaianas World Cup Edition - Br...

Artist: Paul_Brighton

iStock Essentials

Carmel Market in Tel Aviv, Israe...

Artist: dnaveh

iStock Essentials

Brazilian indigenous man on his ...

Artist: BrasilNut1

iStock Essentials

Brazilian indigenous man on his ...

Artist: BrasilNut1

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.