Catwalks of world-famous fashion week shows set the upcoming trend. But it takes a peek into the backstage to find out what fashionistas truly wear. And Havaianas is always in the picture. Earlier this year, the brand visited the backstage of one of the most famous fashion week events in the world, the New York Fashion show, and got to reveal what the models in fact wear: Havaianas Slim Flatform, before and after strutting on the catwalk. The unveiling images turned into a new advertising campaign, showing the world what a fashion icon Havaianas truly is through the concept “True Fashion”.
This professional campaign titled 'True Fashion' was published in Brazil in September, 2020. It was created for the brand: Havaianas, by ad agency: BBDO. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 8 media assets. It was submitted over 2 years ago.
Advertising Agency: AlmapBBDO, Brazil