see the work at https://stepintosummer.com/
Since their founding in 1962, Havaianas has been synonymous with summer spirit. The company began working with leading designers in the 1990s and the collaborations have introduced new patterns and vibrant colors that have attracted a global audience that is relevant year long.
On June 28, 2019 they joined forces with renowned street artist Buff Monster for the creation and unveiling of an interactive art installation / virtual storefront in the heart of the Venice Beach Boardwalk.
This unique installation allowed beachgoers to discover and explore a variety of Havaianas flip flops.
Printed on a 100-foot long rubber runway, the activation incorporates Google Vision AI so visitors can interact with the installation at stepintosummer.com on their mobile devices. The technology recognizes the design and takes shoppers to that exact model to purchase. The site also provides a curated style guide with fashion tips by celebrity stylist Tara Swennen. Tips include how to wear the specific Havaianas you selected with everyday outfits and transitioning your style from day to night.
This professional campaign titled 'Step Into Summer' was published in United States in July, 2019. It was created for the brand: Havaianas, by ad agency: TBD. This Experiential medium campaign is related to the Fashion and Retail Services industries and contains 7 media assets. It was submitted over 3 years ago.
Advertising Agency: TBD, San Francisco, USA