Many colours

Agency Network: 
April 2008
Havaianas:  Many colours


Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.


Many colours. Or many shades of grey, if you are colour blind.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon
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Highest Rated

hcook5150's picture


Activity Score 229
Other at
hcook5150's picture


Activity Score 229
Other at
nemesis's picture

As always, beautiful art direction... clever and funny copies as well.

Activity Score 767
Creative Director
robottttrockkkk's picture

me gusta la redaccion de las cinco piezas.

[ ]

Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
nice gaijin's picture

beautiful art direction, but colorblind people don't see everything as gray.

nice gaijin
Activity Score 815
StrikeMe's picture
Activity Score 23
Lip's picture


Pedro Paes

Activity Score 234
marlaa's picture

many copies that have nothing to do with anything. some are cute, but this particular one is very boring. many ads in which the flip-flops can be (mis)taken for a lot of other things. they may look good, but, seriously, do you never get bored of this?

btw: complete color blindness or "monochromacy" is VERY rare. almost as rare as an inspired ad.

Activity Score 60
ChuckNorris's picture

Oh really?

That's why it's a joke.

Some people on this board need to loosen up.

Activity Score 834
Creative Director
rebelscum's picture

Noooooooooo shit

Did you know that Red Bull doesn't *ACTUALLY* give you wings??


"I saw a subliminal ad executive once, but only for a second." - The Wright

Activity Score 2104
Art Director at Large & IN Charge |


I have thousands of pencils and $1.50 so I'm off to Starbucks

Get-a-Fix's picture

Woah! Marla seems like you've had a rough day :D

Activity Score 351
Guest commenter's picture

this is a site to see work.. not for just -ve comments...
lot of frustrated ppl here... im not saying its the best piece ive seen ever.. but its not bad...

so what if its frigging jasper jones or johns... does it reely matter?.. the ad works anyways...
advertising never claimed to be art.. its always been a borrowed art

too much angst in this forum...guys loosen up..give credit whr its due...

Hate the haters!!!

Guest commenter
finbar01's picture

Blind people don't see everything in Grey? That comment reminds me of people who watch films and say well that wouldn't happen. Don't be so bloody anal. Eye catching and the copy is ace. Spot on people

Activity Score 14
Working creative in Manchester England
blueturtles's picture

color blind people don't see things in grey. dude, really bad copy...again. i know i keep saying it, but they really need help.

Activity Score 235
Art Director at BBDO
marlaa's picture

this is a site to show outstanding ads, not just advertising that works. there are a billion deadly boring ads out there that "work". that's not the point. no one said this is not "eye catching". yes, art direction is great, no matter how borrowed. but that doesn't change the fact that havaianas has been making the exact same kind of ads for quite a long time now. and i'm sorry but this copy here is plain boring, while pretending to be witty. which is a lot worse than being inaccurate.

Activity Score 60
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